We’ve all heard people telling us that we’ll never make money online, it’s all a waste of time, it’ll never work and many other negative things about internet marketing.
But it does work. Some people become rich and others make nothing at all, even lose money. So what’s the difference between these people? The people who succeed know the lies in this business and do not believe them.
Here are 5 big internet business lies:
Lie #1: Starting and running a internet business is expensive.
You can actually start an internet business with very little cost. There are many high quality affiliate programs where all you have to do is concentrate on marketing. The follow up, product delivery and support are all done by the owner of the affiliate program.
Lie #2: You can make easy money on the internet.
People still have a tendancy to believe that they can make money on the internet overnight by doing hardly anything. We are constantly being bombarded with systems that have made people millions in just a few days. Which may well be true for that particular launch, but it takes months even years of work to get yourself in a position to use a system that will make you millions.
Lie #3: You must know HTML, web programming and graphic design to start your business.
You don’t need to know all of these at all. Or even any of them. There are marketing guru’s out there that don’t even have the first clue how to put up a website. The trick is in finding the right people to work with. You can outsource jobs that you can’t do yourself, or joint venture with other marketers to combine your skill sets.
Lie #4: You don’t need to know how to sell on the internet.
Many people hate selling, and these people get attracted to ads that claim ‘no selling necessary’ or even ‘this product sells itself’. Usually these products are unfeasible and run by fly-by-night marketers. Do you really think it’s possible to have a successful business by doing nothing at all? The trick is not to try to sell to people, but to educate and inform them. Show them the benefits to their life if they owned your product.
Lie #5: You don’t need to build a mailing list.
I know you’ve all heard the ‘money is in the list’ mantra. There’s a reason you’ve heard it so often though, because it’s true! But more importantly, the money is in the relationship with your list. Deliver value over and above their expectations and you’ll be well on your way to success.
The above 5 are just a few of the internet business lies out there. Remember, if it sounds too good to be true, it probably is.
Filed under Internet Marketing 
Wow, I have been pretty busy over the last month or so.
As you may already know, I live and work in Koh Samui, Thailand. After finishing off the coaching course with Alex Jeffreys I’ve been busy putting his blueprint for a successful online business in to practice. One thing I didn’t expect to end up marketing though was iso 9001 quality manuals!
Over here in Samui you meet lots of diverse and interesting people. I love the island life, you find a real sense of community as everybody tends to know or know someone who knows everybody else. Anyway, I was chatting to a friend of mine, Tony Connor, whilst watching the saturday full premiership program down the pub and we got talking about what we used to do back in England. It turns out that Tony is an expert (guru?) in iso 9001 quality control and has been working in the industry for the last 15 years. He also mentioned that he has been thinking about writing a bunch of iso 9001 compliant manuals that he feels would be invaluable to many companies in many different industries, he just didn’t know how he could go about profiting from them.
Now this is where the light bulb went on in my head and I saw the potential to market a high quality product, carrying a fairly high ticket price in a niche that I thought we could compete in well. We continued our discussion over the next few weeks and came to a business agreement we were both happy with. The website (ISO 9001 Manual) is almost finished now, and I’m looking forward to making some sales for us both.
The rest of my time has been taken up recently on another joint venture with 3 students from the Alex Jeffreys coaching course. This month myself, Garry Parkes, JT Martin and Gary Simpson will be launching our own JV giveaway event. I’ll be releasing more details about this closer to the launch date but we will be looking for contributors fairly soon so stay tuned.
Exciting times!
Filed under Internet Marketing
It wasn’t too long ago that very few industries and businesses had to actually listen to what their consumers had to say about their needs and desires. In more prosperous times it simply wasn’t necessary for retailers to play counselor or coach. But now, while consumers all over the world struggle with a worldwide recession they are becoming more and more frugal with their hard earned cash. In this kind of environment, the only way to fashion your marketing strategies is to listen carefully to the needs of your customers and attempt to fulfill them as best as possible.
Issues that consumers are facing in these days of recession are mainly reduced income, increased expenses and solutions that don’t meet their needs. Consumer demand generally consists of 3 components. Income level, personal preference and product price. Businesses cannot do much about the consumers falling income level, to some extent they can do something about the price but this obviously affects the business profitability, so surely the best way to influence the consumer demand is by addressing their personal preferences?
This is where online business can have an edge over traditional business. For example, it makes sense that a high street retailer that must carry an inventory would cut it’s product range in order to reduce stock held and cater to mass preferences. Online businesses tend to have very little in the way of inventory so by listening to their consumers they can offer solutions that can only be found online and raise the demand for their services.
Also, just because consumers have less to spend doesn’t necessarily mean that they will always take the cheapest option. Over an extended recession value will become a much more important criteria than price. Consumers are becoming more and more adept and choosing products that not only meet their personal preferences but that also stand the test of time. That’s what they want. We should listen to them.
Filed under Internet Marketing
