Traffic Generation

Ways to generate traffic to a website.

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To know how to make money online using keywords as your base, you need to know them properly. This is one of the most tried and tested laws of marketing on the Internet. If you know the buzzwords that will send the customers flocking to your site, your ability to make money online is pretty much guaranteed. Researching on your keywords helps you in:

• You need to find a market that is niche hungry.
• You also need to come up with a product to sell to them.
• You need to come up with a sales copy which is great enough to convince them to buy your product.
• You need to optimize your website for the search engines in such a way so that the visitors can easily find your site.
• You can come up with new ideas for products that will help you expand your current customer base.

However, searching and using keywords can be a gamble. People can be unpredictable at all times and their choice of keywords can be an endless riddle. For instance, if you are planning to earn money online by selling an e-Book on “how to shoot”, more often than not “how to shoot” may not be the most appropriate keywords. Instead, using keywords such as “learning how to hold a gun” can work wonders.

There are numerous Keyword tools that you can use for generating good revenue. Some of them are listed as below:

Market Samurai- This is my favourite keyword tool of them all. It works fast and is as accurate as anything else I’ve seen out there. It also includes numerous other modules to help with your site rankings, including a rank checker and content finder. The Samurai guys are constanly upgrading the software and making improvements.

• BeBiz- This is another one of the most opted for keyword tools amongst webmasters. It is capable of automatically integrating the keyword research results into all aspects of the business. This makes it easier for the person to earn money online.
• Google Adwords Keyword Tool- The best part about this tool is it is free and plus it is hosted by Google. There you go! Two reasons right there! One more reason to use Google Adwords includes the information from the Pay Per Click and comes into Google’s own real-time database.

Once the list of keywords has been accumulated, that is not the end of the story. Listed below are some points that you can use to help your keywords survive in the jungle of keywords:

• Start off with a word that describes an interest or a passion
• You need to create a list of synonyms to supplement that word
• Combining the synonyms with the word “how” to generate a problematic statement
• Analyzing the demand for a particular keyword using the keyword tools
• Accumulating the similar keywords according to the purpose of the web master
• Looking for phrases as keywords, as in complete sentences that can double up as keywords.

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I’ve had good results from using forum signatures to drive traffic to both my blog and squeeze page so I thought I’d share how I set up my campaign.

1. Try to make your signature links arouse curiosity. Simply stating ‘Click here to read my blog’ won’t get you many clicks. Rather hint at what they may find if they click the link.

2. Avoid pimping yourself in your posts. Add value to the forum first and try to make friends and build relationships with other members. Once people are listening to what you are saying, you won’t have to promote your links, people will want to find out more about you anyway.

3. If you start a new thread, try to make the title unique and stand out. Again, try to arouse curiosity. If your title is similar to many others then people are unlikelyy to even look at it.

4. The content of your thread should make the readers think. Try to write to provoke other members to react to your points, debate them even. The more thought provoking a thread, the more replies you will get.

5. When your thread gets a reply, answer that person in the thread to keep the thread alive and growing. And to maximise the exposure of your signature. But make sure you are posting content, just posting ‘thanks for your reply’ or ‘thats a good point’ is no good to anyone and people will stop following your thread.

6. Do the same as above on threads by other people that you have subscribed to.

7. Subscribe to all the threads that you create and post in, so that you can maintain the flow of conversation and keep the thread going.

8. Do not sign up multiple accounts and attempt to have a conversatin with yourself to promote your sites.

They’re all pretty obvious when you think about them, but I hope you found these tips on my signature campaign useful.

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Well, I took the advice of JT Martin and signed up to Traffic Kahuna.

I have just finished going through the first set of training videos. There is a lot to take in but I am already excited by the potential for traffic here. This isn’t just a sit back and see the traffic flood in kind of system, you have to put the work in and spend a few hours a day but some of the tools and resources at your disposal look amazing.

It’s a pretty hefty price tag on it, which in a way ensures that I will take action to get the most out of it. I will be posting again about Traffic Kahuna when I have started to implement the strategies and started using the tools, and hopefully seeing the results.

Anybody else use this, or have any comments about it?

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Paid traffic can be a great way to test an affiliate product before launching a full sales campaign. Being able to turn traffic on and off like a tap allows you to quickly test different keywords for leads and conversions. I have been using an adwords campaign to help drive traffic to my list building report, with some success.

I will quickly go through how I set up my campaign. I am not using the google content network at the moment as that needs to be set up in a different way.

At this point you should already have your keywords, I showed you how I found keywords to target in this post.

Each keyword should go in it’s own adgroup. And within that adgroup I will have all 3 match types, broad, phrase and exact, for that keyword phrase.

Each adgroup runs 2 different ads so that you can continually split test the ads in your campaign as it runs.

When writing your ads, it’s a good idea to include your keyword in the ad. It can help with your quality score and it also shows up in bold in the ad, which will naturally draw the eye of the person searching.

If your domain name is short enough you can also put the keyword in front of the display URL in this format: KeywordPhrase.YourDomain.com so your keyword will appear again and be bolded.

You should also capitalize the first letter of every word in your ad. There has been much testing on this topic and although some people disagree, most will tell you that it helps to draw the eye to the ad. Another way of drawing the eye is using symbols like ?, %, TM symbol, and numbers.

Emotional response words are good to use in your ads, like ‘free’, ‘tips’, ‘tricks’, ‘secret’, ‘facts’, ‘learn’ and many more.

During my keyword research I came up with an estimate of cost per click to get in the top 3 positions. I typically set my broad match keyword bid to 50-100% of this estimate, depending on how low the estimate was. This is because the broad match is typically less targeted so I want to pay less for my clicks. I will then set exact and phrase match to 2x my original estimate. I prefer to start higher and reduce the bids than the other way around.

Other settings I use are to show the ads as quickly as possible, and rotate the 2 ads evenly so you can split test them properly.

Finally I set up conversion tracking within adwords. I’m not going to go in to detail here how I set all that up, it’s pretty straight forward if you look at it in adwords. But it is very important to know which keywords are getting clicks, sign-ups and sales.

 

 

 How To Set Up An Effective Adwords Campaign

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I got hold of this eBook called Killer Video Conversions by Steven Fullman. It has some really great tips on improving your videos to entice more click throughs. I was going to share these with you in a blog post but I read the MRR that came with it and I don’t have the rights to give it away to you I’m afraid, but I do have the rights to give it to subscribers so if you subscribe by filling in the form below I’ll send you the download link.

I am allowed to include brief quotations in a review, so here is my review of what you can learn in this ebook.

The book starts off with an example of a video to which he applied his 7 step formula and drove 1000′s of unique visitors to his site with no promotion at all. He then invites you to watch the video on youtube.

Then we get the 7 C’s as he calls them, these are his 7 killer tactics. They are as follows:

1. Compel Your Viewers To Click.
2. Curiosity.
3. Cliffhanger.
4. Call To Action.
5. Controversy.
6. Copy.
7. Create, Convert, And Turn Clicks Into Cash.

You can get a general idea of what he recommends here, but in the eBook he explains how he does this in his videos with examples from his own videos.

The book finishes with a few tools that may help (one of which I looked at and doesn’t appear to work anymore). If you are struggling a bit with your videos converting into clicks this is well worth a read.

Hope you find it useful. Fill in the form below to get the download link.

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