Paid traffic can be a great way to test an affiliate product before launching a full sales campaign. Being able to turn traffic on and off like a tap allows you to quickly test different keywords for leads and conversions. I have been using an adwords campaign to help drive traffic to my list building report, with some success.
I will quickly go through how I set up my campaign. I am not using the google content network at the moment as that needs to be set up in a different way.
At this point you should already have your keywords, I showed you how I found keywords to target in this post.
Each keyword should go in it’s own adgroup. And within that adgroup I will have all 3 match types, broad, phrase and exact, for that keyword phrase.
Each adgroup runs 2 different ads so that you can continually split test the ads in your campaign as it runs.
When writing your ads, it’s a good idea to include your keyword in the ad. It can help with your quality score and it also shows up in bold in the ad, which will naturally draw the eye of the person searching.
If your domain name is short enough you can also put the keyword in front of the display URL in this format: KeywordPhrase.YourDomain.com so your keyword will appear again and be bolded.
You should also capitalize the first letter of every word in your ad. There has been much testing on this topic and although some people disagree, most will tell you that it helps to draw the eye to the ad. Another way of drawing the eye is using symbols like ?, %, TM symbol, and numbers.
Emotional response words are good to use in your ads, like ‘free’, ‘tips’, ‘tricks’, ‘secret’, ‘facts’, ‘learn’ and many more.
During my keyword research I came up with an estimate of cost per click to get in the top 3 positions. I typically set my broad match keyword bid to 50-100% of this estimate, depending on how low the estimate was. This is because the broad match is typically less targeted so I want to pay less for my clicks. I will then set exact and phrase match to 2x my original estimate. I prefer to start higher and reduce the bids than the other way around.
Other settings I use are to show the ads as quickly as possible, and rotate the 2 ads evenly so you can split test them properly.
Finally I set up conversion tracking within adwords. I’m not going to go in to detail here how I set all that up, it’s pretty straight forward if you look at it in adwords. But it is very important to know which keywords are getting clicks, sign-ups and sales.
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Filed under Traffic Generation 
Alex Jeffreys is one of the fastest rising stars of the internet marketing world. In the latter part of last year I realised that I wasn’t going to get anywhere with this internet marketing malarky unless I found myself a mentor who has done what I am trying to do. Like many of you, I follow a lot of the big guru’s and subscribe to their lists. I can’t actually remember which one it was that put me on to Alex, but I decided to sign up to his very reasonably priced coaching program. It was only open to 500 students so I was very pleased to get my spot, and also knew that whatever I was taught, only a very small percentage of people out there trying to make it, would be learning with me.
This coaching program totally changed my thinking and the way I went about building my online business. He tells it like it is, and doesn’t try to sell us some pipe dream that is never going to work. He has given me the tools to build a solid business foundation, which I will be implenting over the course of this year to create my successful online business.
Alex is determined to give his students everything that he didn’t have when he started off in internet marketing. There is no quick and easy, push button way to create a profitable online business (regardless of what many internet marketers will try to tell you) but Alex Jeffreys coaching program is helping us to avoid some of the mistakes that he made along his way. In 2008 Alex reached his first 6 figure income target, and plans to hit his first $1 million by the end of this year, although most of us know it will end up way more than that.
If you are interested in learning more about what Alex Jeffreys teaches, you can download a free report about his list building system here.
Filed under Internet Marketing
Well, I took the advice of JT Martin and signed up to Traffic Kahuna.
I have just finished going through the first set of training videos. There is a lot to take in but I am already excited by the potential for traffic here. This isn’t just a sit back and see the traffic flood in kind of system, you have to put the work in and spend a few hours a day but some of the tools and resources at your disposal look amazing.
It’s a pretty hefty price tag on it, which in a way ensures that I will take action to get the most out of it. I will be posting again about Traffic Kahuna when I have started to implement the strategies and started using the tools, and hopefully seeing the results.
Anybody else use this, or have any comments about it?
Filed under Traffic Generation