Paid traffic can be a great way to test an affiliate product before launching a full sales campaign. Being able to turn traffic on and off like a tap allows you to quickly test different keywords for leads and conversions. I have been using an adwords campaign to help drive traffic to my list building report, with some success.
I will quickly go through how I set up my campaign. I am not using the google content network at the moment as that needs to be set up in a different way.
At this point you should already have your keywords, I showed you how I found keywords to target in this post.
Each keyword should go in it’s own adgroup. And within that adgroup I will have all 3 match types, broad, phrase and exact, for that keyword phrase.
Each adgroup runs 2 different ads so that you can continually split test the ads in your campaign as it runs.
When writing your ads, it’s a good idea to include your keyword in the ad. It can help with your quality score and it also shows up in bold in the ad, which will naturally draw the eye of the person searching.
If your domain name is short enough you can also put the keyword in front of the display URL in this format: KeywordPhrase.YourDomain.com so your keyword will appear again and be bolded.
You should also capitalize the first letter of every word in your ad. There has been much testing on this topic and although some people disagree, most will tell you that it helps to draw the eye to the ad. Another way of drawing the eye is using symbols like ?, %, TM symbol, and numbers.
Emotional response words are good to use in your ads, like ‘free’, ‘tips’, ‘tricks’, ‘secret’, ‘facts’, ‘learn’ and many more.
During my keyword research I came up with an estimate of cost per click to get in the top 3 positions. I typically set my broad match keyword bid to 50-100% of this estimate, depending on how low the estimate was. This is because the broad match is typically less targeted so I want to pay less for my clicks. I will then set exact and phrase match to 2x my original estimate. I prefer to start higher and reduce the bids than the other way around.
Other settings I use are to show the ads as quickly as possible, and rotate the 2 ads evenly so you can split test them properly.
Finally I set up conversion tracking within adwords. I’m not going to go in to detail here how I set all that up, it’s pretty straight forward if you look at it in adwords. But it is very important to know which keywords are getting clicks, sign-ups and sales.
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Filed under Traffic Generation 
I got hold of this eBook called Killer Video Conversions by Steven Fullman. It has some really great tips on improving your videos to entice more click throughs. I was going to share these with you in a blog post but I read the MRR that came with it and I don't have the rights to give it away to you I'm afraid, but I do have the rights to give it to subscribers so if you subscribe by filling in the form below I'll send you the download link.
I am allowed to include brief quotations in a review, so here is my review of what you can learn in this ebook.
The book starts off with an example of a video to which he applied his 7 step formula and drove 1000's of unique visitors to his site with no promotion at all. He then invites you to watch the video on youtube.
Then we get the 7 C's as he calls them, these are his 7 killer tactics. They are as follows:
1. Compel Your Viewers To Click.
2. Curiosity.
3. Cliffhanger.
4. Call To Action.
5. Controversy.
6. Copy.
7. Create, Convert, And Turn Clicks Into Cash.
You can get a general idea of what he recommends here, but in the eBook he explains how he does this in his videos with examples from his own videos.
The book finishes with a few tools that may help (one of which I looked at and doesn't appear to work anymore). If you are struggling a bit with your videos converting into clicks this is well worth a read.
Hope you find it useful. Fill in the form below to get the download link.
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Filed under Traffic Generation
So, just wrapping up a few things before the Xmas festivities kick off. A quick run down of what I have been up to to drive traffic.
To be frank, I'm not really going all out to win the 2 week traffic competition. I see traffic generation as a long term plan and we'll all go at a different pace, what i will be spending this 2 weeks doing is setting the foundations for a good steady traffic stream in the coming months.
If anyone really wanted to just go out and win the competition they could probably spend $200 in traffic exchanges and get 10,000+ hits over the next 2 weeks. These hits would be largely useless and would in no way help the business or long term traffic plan.
Anyway, I came across this handy little cheat sheet that maps lots of different link building strategies. You can download it here. It's now pinned to my wall. The sheet was provided by ProspectMX.
So anyway, this week I signed up to 10 of the top Internet Marketing forums out there and made one or two posts on them all. I intend to try and get involved in these communities as much as possible. Both helping others out and getting help myself.
I signed up for Twitter and Squidoo and had a bit of a play around. Started following a few people, and read some of the tweets. I noticed a lot of people already have hundreds of follows, is there a way to speed up this process, or do you have to follow everyone automatically? I must admit I'm a twitter newbie.
I submitted my site to some of the more reputable directories, but this is unlikely to have any immediate affect, just part of the long term plan. In any case a lot of people are saying link directories are dead now. But it can't hurt anyway.
I've actually outsourced for someone to sign me up with accounts on the major social media sites, and post about my blog on them. 50 sites in all for $10 which seemed reasonable seeing as it would probably take me a day to do myself. That should be done by next week some time.
My next steps will be to get another, more personalised video done and get that out to as many video sites as possible. I was going to do it this week but I have a rotten cold and didn't want to be blowing my nose all the way through it.
And finally I want to spend a day getting round as many fellow students blogs as possible, seeing what they are up to, commenting on their blogs and getting everyone on my blogroll.
So thats it! Hope you all have a wonderful holiday!
Carl.
Filed under Traffic Generation
