I got hold of this eBook called Killer Video Conversions by Steven Fullman. It has some really great tips on improving your videos to entice more click throughs. I was going to share these with you in a blog post but I read the MRR that came with it and I don’t have the rights to give it away to you I’m afraid, but I do have the rights to give it to subscribers so if you subscribe by filling in the form below I’ll send you the download link.
I am allowed to include brief quotations in a review, so here is my review of what you can learn in this ebook.
The book starts off with an example of a video to which he applied his 7 step formula and drove 1000′s of unique visitors to his site with no promotion at all. He then invites you to watch the video on youtube.
Then we get the 7 C’s as he calls them, these are his 7 killer tactics. They are as follows:
1. Compel Your Viewers To Click.
2. Curiosity.
3. Cliffhanger.
4. Call To Action.
5. Controversy.
6. Copy.
7. Create, Convert, And Turn Clicks Into Cash.
You can get a general idea of what he recommends here, but in the eBook he explains how he does this in his videos with examples from his own videos.
The book finishes with a few tools that may help (one of which I looked at and doesn’t appear to work anymore). If you are struggling a bit with your videos converting into clicks this is well worth a read.
Hope you find it useful. Fill in the form below to get the download link.
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Filed under Traffic Generation 
So, just wrapping up a few things before the Xmas festivities kick off. A quick run down of what I have been up to to drive traffic.
To be frank, I’m not really going all out to win the 2 week traffic competition. I see traffic generation as a long term plan and we’ll all go at a different pace, what i will be spending this 2 weeks doing is setting the foundations for a good steady traffic stream in the coming months.
If anyone really wanted to just go out and win the competition they could probably spend $200 in traffic exchanges and get 10,000+ hits over the next 2 weeks. These hits would be largely useless and would in no way help the business or long term traffic plan.
Anyway, I came across this handy little cheat sheet that maps lots of different link building strategies. You can download it here. It’s now pinned to my wall. The sheet was provided by ProspectMX.
So anyway, this week I signed up to 10 of the top Internet Marketing forums out there and made one or two posts on them all. I intend to try and get involved in these communities as much as possible. Both helping others out and getting help myself.
I signed up for Twitter and Squidoo and had a bit of a play around. Started following a few people, and read some of the tweets. I noticed a lot of people already have hundreds of follows, is there a way to speed up this process, or do you have to follow everyone automatically? I must admit I’m a twitter newbie.
I submitted my site to some of the more reputable directories, but this is unlikely to have any immediate affect, just part of the long term plan. In any case a lot of people are saying link directories are dead now. But it can’t hurt anyway.
I’ve actually outsourced for someone to sign me up with accounts on the major social media sites, and post about my blog on them. 50 sites in all for $10 which seemed reasonable seeing as it would probably take me a day to do myself. That should be done by next week some time.
My next steps will be to get another, more personalised video done and get that out to as many video sites as possible. I was going to do it this week but I have a rotten cold and didn’t want to be blowing my nose all the way through it.
And finally I want to spend a day getting round as many fellow students blogs as possible, seeing what they are up to, commenting on their blogs and getting everyone on my blogroll.
So thats it! Hope you all have a wonderful holiday!
Carl.
Filed under Traffic Generation
I decided that before I blindly ran off trying to drive traffic from here, there and everywhere it would be a good idea to do a little keyword research first. Afterall this is a long term plan, so knowing which keywords I want to rank well with, and that I have a chance at ranking well with, will help me with my overall traffic strategy.
I’ve done a fair bit of SEO and keyword research before as a few years ago I set up my own dating website (www.phlirtz.com) and spent a lot of time trying to get the site up in the search engine rankings.
So I started off today with this great bit of software called Market Samurai (http://www.marketsamurai.com/). I was originally using it for adwords campaigns, but its good for general keyword research too. For the full version you have to pay, but the keyword research tool works great with the free version.
Basically, you enter a generic keyword phrase, I used ‘Internet Marketing’ and it goes out to find all the keywords it can, using Googles synonym tool. It can also use SEO digger to generate keywords but this is a paid service so you would have to be a member of SEO digger for that option to work.
This generated 103 keywords for me. I then went to google’s keyword tool and used the option to get keyword ideas using a website’s content. Now seeing as I am trying to get keyword idea for my blog, I thought it would be a good idea to see which keywords google thinks are appropriate to the top blogs that Alex showed us in module 4. So I took 2 of the top blogs in that list and plugged them in. Google came back with a load of keywords that it thought these blogs were about.
I plugged these in to Market Samurai as well. The good thing about doing this is that Market Samurai automatically ignores any duplicates. This bumped my keyword list up to 276.
The next step was to use Market Samurai to analyse these keywords. So pressing the ‘Analyse Keywords’ button gives me a few options to choose. I want to know how many people are searching on these terms and how much competition for them is out there. There is also an option for it to estimate how much adwords traffic you should get with them, it’s up to you if you want to check this, if you’re running any paid traffic campaigns it might be worth it. I also checked the SEO Comp option. Usually the only way to gauge the competition for keywords would be to count the search results returned by google for that keyword phrase. Market Samurai uses a different algorithm to gauge the quality of the sites you are competing against as well. For example, if wikipedia.org or amazon.com are ranking highly for certain keywords, then you are unlikely to ever be able to compete with these and Market Samurai takes this in to account.
Once you have all this data, you can then use something called Keyword Effectiveness Index (KEI) to determine which keywords are going to be worth targeting. KEI is worked out with this formula:
Searches * Searches / Number of Results.
I worked out the KEI using the the SEO Comp number from Market Samurai as the ‘Results’ parameter, which should be a more accurate reading.
This should give you an idea of which keywords people are searching on in this niche, but that don’t have overwhelming competition for them. The higher the KEI the better. Some keywords I would ignore as they are too broad to be worth competing on at the moment. And some will be out of context. But some of the more specific, high KEI keywords will be handy to know for using in blog titles, anchor text for incoming links, headings, phrases to use in your blog posts etc etc.
And if you can’t be bothered to go through all this yourself, you can download the data I came up with here.
I have hardly touched on the surface of Market Samurai but it looks like a very impressive bit of software for creating traffic friendly websites, and it’s still only in beta! I will probably upgrade to the full version when I have time to sit down and make proper use of it.
Filed under Keyword Research
