To know how to make money online using keywords as your base, you need to know them properly. This is one of the most tried and tested laws of marketing on the Internet. If you know the buzzwords that will send the customers flocking to your site, your ability to make money online is pretty much guaranteed. Researching on your keywords helps you in:
• You need to find a market that is niche hungry.
• You also need to come up with a product to sell to them.
• You need to come up with a sales copy which is great enough to convince them to buy your product.
• You need to optimize your website for the search engines in such a way so that the visitors can easily find your site.
• You can come up with new ideas for products that will help you expand your current customer base.
However, searching and using keywords can be a gamble. People can be unpredictable at all times and their choice of keywords can be an endless riddle. For instance, if you are planning to earn money online by selling an e-Book on “how to shoot”, more often than not “how to shoot” may not be the most appropriate keywords. Instead, using keywords such as “learning how to hold a gun” can work wonders.
There are numerous Keyword tools that you can use for generating good revenue. Some of them are listed as below:
• Market Samurai- This is my favourite keyword tool of them all. It works fast and is as accurate as anything else I’ve seen out there. It also includes numerous other modules to help with your site rankings, including a rank checker and content finder. The Samurai guys are constanly upgrading the software and making improvements.
• BeBiz- This is another one of the most opted for keyword tools amongst webmasters. It is capable of automatically integrating the keyword research results into all aspects of the business. This makes it easier for the person to earn money online.
• Google Adwords Keyword Tool- The best part about this tool is it is free and plus it is hosted by Google. There you go! Two reasons right there! One more reason to use Google Adwords includes the information from the Pay Per Click and comes into Google’s own real-time database.
Once the list of keywords has been accumulated, that is not the end of the story. Listed below are some points that you can use to help your keywords survive in the jungle of keywords:
• Start off with a word that describes an interest or a passion
• You need to create a list of synonyms to supplement that word
• Combining the synonyms with the word “how” to generate a problematic statement
• Analyzing the demand for a particular keyword using the keyword tools
• Accumulating the similar keywords according to the purpose of the web master
• Looking for phrases as keywords, as in complete sentences that can double up as keywords.
Filed under Business Advice, Internet Marketing, Keyword Research, Pay per Click, Traffic Generation
A prospect coming in to your website from a long-tail keyword is often more valuable than someone searching for something generic, because:
• They are further down the buying cycle and have done adequate research.
• The customer knows exactly what he’s looking for.
• Conversion rates are typically better with long-tail keywords.
It is typically very hard to locate long-tail keywords that have search traffic in order to optimize your website to rank for them.
None of the popular keyword research tools including Wordtracker, Google Adwords Tool provide in-depth analysis on long tail terms with traffic.
In this post, I’ll be showing you five easy ways to locate long-tail keywords that have search traffic and can help you become more profitable:
1. Google Suggest Scrape
Google provides keyword suggestions when you type in a key phrase into the search box, the suggestions that you see on top are typically keywords that have more search traffic than the ones down below.
A great way to find long-tail traffic that converts is using the google suggest scraper tool developed by thinkpragmatic.com
This tool scrapes the suggestions provided by Google for a root keyword and also appends the alphabets ‘a to z’ for that keyword to scrape more useful long-tail terms.
2. Books and Magazines
It’s always useful to read popular industry books and magazines and scoop out new articles. These articles often contain popular jargon, terms and concepts that you can use to optimize for.
Since these terms are published in industry books and magazines, they already have search traffic that you can exploit. If you’re the first to optimize for these terms as soon as they’re published, you have a better chance of dominating the first spot in the search engines.
3. Google Blog Search
Google Blog Search is a great way to save time on research by using other people’s long-tail research as references. If you enter a keyword into Google Blog Search, it shows you the latest related blog posts that have been published across the world wide web.
Using this tool, you can find out what long-tails other people in your industry are going after and optimize for them.
4. Large Ecommerce Sites
If you’re trying to find long-tail keywords for your ecommerce sites, a large ecommerce site will be a great source of long-tail product terms to optimize.
Sites like eBay and Amazon have a huge catalog of items that you could browse to come up with long-tail product keywords as well as topics for articles to write and optimize.
5. SpyFu, Market Samurai and other competitive research tools
Tools like SpyFu and Market Samurai allow you to search for a domain or keyword and see what other keywords users are advertising relevant to the domain or keyword.
These usually contain plenty of long-tails that you can use for your campaigns.
More than selecting these long-tail terms, its also important to track these using a powerful analytics tool to see if they’re generating positive return on investment.
It is advisable and easier to optimize a keyword that generates revenue to rank better rather than try and research a new one which may or may not produce positive results.
Filed under Keyword Research
I’ve been having a look at the free reports and software that Ryan Diess has been giving out this week in the build up to the launch of his Perpetual Traffic Formula. I didn’t bother downloading his Cherry Picker software as I already have the full version of market samurai which does everything and more that Cherry Picker does. I’ve read people saying that these two software programs give different results, and asking which is most accurate but seeing as you can’t get fully accurate results for this kind of thing anywhere anyway, it seems a bit pointless to worry about that.
The two reports that have come out contain a few interesting stats and some solid bits of content, but most of it wasn’t new to me and won’t be news to anyone who’s done much search engine optimization. He starts with the ‘Perpetual Traffic Report’ showing some stats on the decline of pay per click traffic and a switch back to organic traffic which was (if true) pretty interesting, I have to admit I didn’t realise that sponsered ads got such a small percentage of clicks these days although I don’t do much PPC so that’s not surprising.
Getting to the meat of the first report, he claims that a combination of content, backlinks and activity will boost your rankings but that you MUST do all three and most people just concentrate on the first two. He emphasises that if google doesn’t see activity on your site in the form of comments, feed subscriptions and changing content then they will not rank your site highly. I’m not sure whether this is true, he talks about a google algorithm shift but seeing as google never realeases information like this I am currently taking his claim with a pinch of salt. It seems his course will teach you how to use google tools like feedburner to make it look like your site has a lot of activity, although he’s making the assumption that google uses these tools in it’s website search engine rankings.
Of course, results are king in my book. I’m looking forward to seeing what he comes up with in his course next week and if implementing it shows the massive gain in traffic that he is claiming it will then he obviously knows what he’s talking about!
The second report, the authority codes, is useful if you don’t know them but they’re not really secret codes they’re just search expressions to find high PR blogs that you can comment on to get links. If you don’t know how to do this then download them by all means.
Filed under Traffic
Are you a website owner who desires funds to keep your internet site running? Or is your site the only real way for you to earn income? Whichever you are for so long as you’re a website owner or a web publisher and you want money, affiliate promotion may work fine for you. With affiliate promotion, you will get lots of money pouring into your checking account simply. And if your internet site is loaded in great contents and you wish to earn more profit, why don’t you get into the Google Adsense program as well? Why associate Marketing? Well, just because affiliate internet marketing is the simplest and potentially the only way to earn money online, unless otherwise you’re a businessman and would rather sell your own products on the internet than publicize other businessperson’s products on your internet site. But even online outlets can gain advantage from affiliate marketing programs, because affiliate promotion basically works for merchants as well as it works for the associates. Affiliate marketing, simply announced, is a relationship or agreement made between 2 websites, with one site being the merchant’s site and the other being the affiliate ‘s site. In the relationship, the affiliate agrees to let the merchant publicize his products on the affiliate ‘s site.
The merchant, on the other hand, would agree to pay the associate in whatever technique they have concluded into. This would generally mean simple revenue for the affiliate , as he would do nothing apart from place the retailer’s ad on his site. This would also be really favorable for the merchant, as getting affiliates to publicize their products would be more reasonable than hiring an advertising firm to market their products.
There are a spread of techniques on the way the merchant would compensate the associate for his services, and for the web-master, these techniques simply translates to the strategy by which he would earn simple money.
Among the more common systems of compensation are the pay per click strategy, the pay-per-lead strategy, and the pay-per-sale system. The PPC methodology is the technique most preferred by affiliates , for their site’s visitor would only need to visit the marketer’s site for them to gain cash. The other 2 strategies, on the other hand, are better preferred by merchants, as they’d just need to compensate you if your visitor becomes one of their registrants or if the visitor would actually buy their products. What about Google Adsense? Google Adsense is basically some variety of an internet marketing program. In Google Adsense, Google act as the intermediary between the associates and the merchants. The merchant, or the promoter, would simply join up with Google and supply the second with text adverts relating to their products.
These adverts, which is basically a link to the marketer’s internet site, would then appear on Google searches as well as on the web sites owned by the affiliates, or by those website owners who have enrolled with the Google Adsense program. While one can find a large amount of likenesses between Google Adsense and other affiliate promotion programs, you may also see a large amount of differences. In Google Adsense, all of the web designer has to do is place a code on his site and Google looks after the rest. The adverts that Google would place on your site would usually be important to the content of your internet site. This would be satisfactory both for you and for the promoter, as the visitors of your internet site would kind of be really interested with the products being publicized. The Google Adsense program compensates the affiliate in a PPC basis. The advertisers would pay Google a specific amount every time their ad on your internet site is clicked and Google would then forward this sum to you thru checks, though only after Google have subtracted their chunk of the amount. Google Adsense checks are usually delivered monthly.
Also, the Google Adsense program provides web designers with a tracking tool that enables you to monitor the takings you get from a certain ad. So, where do all these lead us to? Where else but to profits, profits and even more profits! Affiliate marketing programs and the Google Adsense program simply work, whether or not you are the merchant or the affiliate . For the merchant’s side, lots of cash can be saved if advertising effort is focused on affiliate marketing instead of on dealing with advertising firms. For the website manager, you can simply gain lots of profits by doing what you do best, and that’s by making web sites.
And if you mix all of your profits from both the Google Adsense program and other affiliate marketing programs, it might certainly convert to an enormous quantity of money.
Filed under Adsense, Affiliate Marketing