Ok, so I made my first silly mistake this week (for this project anyway). After rebranding the list building report I renamed it to something a bit more user friendly and descriptive. Unfortunately I forgot to change the link on the thank you page to reflect this new name. Doh! So anyone who actually signed up for the free report would be getting a dead link instead. Not good.

When I tested the system at the weekend, I went through the whole process EXCEPT the final step of trying to actually download the free product. This is such a simple step I guess I just assumed that nothing could go wrong, totally forgetting that I’d changed the name of the eBook before uploading it.

So, lesson learned, test EVERYTHING, and then test it again.