Well, it’s not really sneaky just quite clever so I thought I’d share it with my readers.

Most people realise the importance of list building these days and you’ll often hear many different marketers obsessing over the size and quality of their lists, and how to build a good relationship with it. These are indeed important factors. However, the problem is none of that is going to do you any good if your subscriber hasn’t even opened your email to read it.

You can in fact expect only 20-30% of your subscribers to actually open any email that you send them. Don’t panic though, as this isn’t necessarily something that you are doing wrong. Some will just be too busy that day to read your email, or will maybe file it away ‘to be read later’ which of course we know that time rarely comes, or your email could just get lost in the flood of emails we all seem to receive these days.

So, is there anything that can be done about this? Well, for some people this may not be possible as some autoresponders don’t support this feature, but if you can filter your list and send to only those who did not open your email then why not send it again with a different subject? Jeff Walker tried this in a recent promotion and said that he doubled the amount of sales by sending 3 emails in this way instead of just the one. What a difference!

Neither myself or Jeff can take credit for this idea though. It is just one of the tactics that Ryan and Perry will show you in their sneaky email tricks report. I strongly recommend that you take a look at this.